Our brand has its own special 'black' and 'white' colours. Mixing them in different proportions gives us our own 'grayscale' of appropriate neutral tones. You must also use our brand white and brand black colours when creating tint and shade variations of our main brand colours — see section below for some help creating appropriately mixed tints and shades.
In the 2 cards below, move the sliders to mix the opposite colour and generate on-brand shades of gray.
our white
original
A A A1.00
12.80 A A A
our black
original
A A A1.00
12.80 A A A
Understanding Contrast Ratios
Often, when applying colours to your design elements, you will want to ensure that there is sufficient contrast for text be legible, as well as for icons and logos to be clearly seen. This is specially important if targeting audiences that may have visual issues.
At the bottom of the colour cards on this page, you will see 2 contrast rating labels. As you move the slider, you will be mixing the base colour of the card with either our brand black or brand white, which will give you a new colour. The contrast ratio and WCAG AAA rating of the current colour against the brand white is shown in the bottom left label. The bottom right label shows you the contrast ratio and rating against our brand black.
The contrast ratio between 2 colours can be measured on a scale from 1 (no contrast at all) to 21 (maximum contrast between total white and total black). In order for large heading text to be legible, and large visual elements to be identifiable, there must be a contrast ratio of at least 4.5. This is considered a "AA" contrast rating. For normal body text and smaller design elements, a contrast ratio of at least 7 is required — that is a "AAA" rating.
Brand Colours
In all our materials, use our primary or black as the main choices for background colours. This includes also using our neutral grays, as well as gradients, textures and patterns where our neutral tones are the dominant colours. Our black and white colours should also be the first choice for the colour of body text, in order to always ensure maximum contrast and readability.
Our secondary and major accent colours can be used as alternative background colours, for call-to-action sections and sidebars, or where a visual break is needed. They can also be used to style headings, links, form fields, buttons, and other interactive elements. The minor accent colour should be used very sparingly — for example, on hover states of links and buttons, in small separator lines or other minimal design elements.
In the cards below, moving the slider to the left will allow you to add our brand white to the base colour, creating an on-brand tint variation. Moving the slider to the left adds our brand black and creates an on-brand shade variation. Always make sure the contrast ratings of the tint or shade you are generating are suitable for your specific usage.
primary
A A A1.00
12.80 A A A
secondary
A A A1.00
12.80 A A A
major accent
A A A1.00
12.80 A A A
minor accent
A A A1.00
12.80 A A A
Gradients
Use the gradient tool below to create linear or radial gradients using our brand colours. Add and remove colour stops, set transparency levels on each stop and invert the order of colours, if needed. Change the direction of the gradient by hovering over the gradient preview and clicking on a direction point. Finally, you can export your brand-safe gradients as SVG files, which you can open in graphic design programs, or as high resolution bitmap files (in PNG, WebP or AVIF formats) that can be imported into most apps. Web Developers can also copy the gradient as CSS code, so it can be pasted directly into your CSS stylesheets.
